[vc_row][vc_column][gem_image position=”centered” disable_lightbox=”1″ effects_enabled=”1″ src=”25549″ alt=”Handsome Meatball designed a responsive wordpress website for Honeydew Ranch”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/2″ css=”.vc_custom_1540837956834{margin-top: -5px !important;}”][vc_column_text]
DESCRIPTION
[/vc_column_text][gem_divider margin_top=”30″][vc_column_text]Honeydew Ranch came to me with an outdated website that was difficult to update. They wanted a site that they could change and manage on their own. The goal was to set them up for success and then educate them on how to use a WordPress site.[/vc_column_text][gem_divider margin_top=”30″][vc_column_text]
PROCESS
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- Kickoff Meeting: We all sat down together to discuss what the client wanted the website to accomplish. We addressed the goals and target audience. At this time, we spoke about the budget, timeline, and responsibilities.
- Outline: Next, a framework for this project included the entire sitemap and user journey.
- Wireframes: With the outline developed, we could start wireframing how the website would function.
- Branding and Styling: We took the wireframes to the next level by applying the company brand. We chose a WordPress theme that was close to their brand. I customized it to suit their identity and target audience better.
- Copywriting: This process started in the background as soon as we had an outline set. The message is incredibly important when selecting a target audience and a goal for the website.
- Testing: This is a critical stage. We test that everything technically works so when we launched the website, there would be no complications.
- Approval and launch.
[/vc_column_text][gem_divider margin_top=”-17″][gem_quote style=”3″ no_paddings=”1″]I highly recommend Aly for your next design project. She took the time to listen to all of our needs.[/gem_quote][/vc_column][vc_column width=”1/2″][gem_divider margin_top=”-31″][vc_column_text]
Project Requirements
[/vc_column_text][gem_divider margin_top=”31″][gem_diagram type=”line”][gem_skill title=”WordPress” amount=”100″ color=”#464c5c”]
[gem_skill title=”Branding” amount=”75″ color=”#6d747a”]
[gem_skill title=”Usability” amount=”80″ color=”#8c8274″]
[gem_skill title=”Photography” amount=”54″ color=”#d2c6b4″][/gem_diagram][gem_divider margin_top=”50″][gem_image position=”centered” disable_lightbox=”1″ effects_enabled=”1″ src=”24600″ alt=”Handsome Meatball designed business cards for Honeydew Ranch”][gem_divider margin_top=”-31″][vc_column_text]
DEBRIEF
[/vc_column_text][vc_column_text]After finishing the WordPress website, I sat down with the clients to explain the “How-to” document that I made for them. We talked about their marketing strategy and social media plan.
Next, we spoke about their print documents. I designed a simple and clean business card for them that was consistent with their brand.[/vc_column_text][/vc_column][/vc_row]