WordPress, Branding, & Marketing: Clever Mobile Apps

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DESCRIPTION

[/vc_column_text][gem_divider margin_top=”30″][vc_column_text]Clever Mobile Apps commissioned a WordPress website for their new business as well as a logo and marketing materials.

They wanted a site that they could change and manage on their own. The goal was to set the company up for success and then educate the owners on how to use a WordPress site.

For their logo, Clever Mobile Apps wanted something clean, modern, and easily spoke to their key demographic. The imagery needed to be immediately recognizable as a responsive mobile design.[/vc_column_text][gem_divider margin_top=”30″][vc_column_text]

WordPress Website PROCESS

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  1. Kickoff Meeting: We all sat down together to discuss what the client wanted the website to accomplish. We addressed the goals and target audience. At this time, we spoke about the budget, timeline, and responsibilities.
  2. Outline: Next, a framework for this project included the entire sitemap and user journey.
  3. Wireframes: With the outline developed, we could start wireframing how the website would function.
  4. Branding and Styling: We took the wireframes to the next level by applying the company brand. We chose a WordPress theme that was close to their brand. I customized it to suit their identity and target audience better.
  5. Copywriting: This process started in the background as soon as we had an outline set. The message is incredibly important when selecting a target audience and a goal for the website.
  6. Testing: This is a critical stage. We test that everything technically works so when we launched the website, there would be no complications.
  7. Approval and launch.

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We are pleased with Handsome Meatball and Alyson’s work to create our branding, business cards and website.  She’s a joy to work with – being professional, responsive and creatively enthusiastic.  She was able to keep on track while sticking to our price point agreed upon in advance.  I would recommend Handsome Meatball for your web design or branding.

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Project Requirements

[/vc_column_text][gem_divider margin_top=”31″][gem_diagram type=”line”][gem_skill title=”WordPress” amount=”100″ color=”#464c5c”]
[gem_skill title=”Branding” amount=”75″ color=”#6d747a”]
[gem_skill title=”Usability” amount=”80″ color=”#8c8274″]
[gem_skill title=”HTML, CSS, PHP, Javascript” amount=”65″ color=”#d2c6b4″][/gem_diagram][gem_divider margin_top=”50″][gem_image position=”centered” disable_lightbox=”1″ effects_enabled=”1″ src=”24829″ alt=”Handsome Meatball designed a WordPress site for Clever Mobile Apps”][gem_divider margin_top=”-31″][vc_column_text]

DEBRIEF

[/vc_column_text][vc_column_text]We started with the logo. We collaborated to find the perfect marriage of simple design and iconic imagery.

After finishing the WordPress website, I sat down with the clients to explain the “How-to” document that I made for them. We talked about their SEO & SEM plan and set up a monthly Google Analytics report.

Next, we spoke about their print documents. I designed a simple and clean business card for them that was consistent with their brand.[/vc_column_text][gem_image src=”24831″ alt=”Handsome Meatball designed business cards for Clever Mobile Apps”][/vc_column][/vc_row]